Lori Senecal is the incumbent chief executive officer of Crispin Porter & Bogusky, LLC. She is known for her innovative and aggressive approach in the advertising industry. The firm is a globally renowned advertising agency that is based in Builder, Colorado. Over the years the firm has gained recognition and expanded its offices to cater for its extensive client base all over the world.
Lori’s interest in marketing culminated when she was a Bachelor of Commerce major specializing in Marketing and Finance at McGill University. Her primary responsibilities at Crispin Porter & Bogusky include ensuring that all operations are progressing steadily. She is also responsible for steering the expansion of the company’s offices and client base globally with the help of professionals who are committed ensure customer satisfaction.
The company has been in operation for over two decades, and since its inception, it has amassed popularity for its innovative advertising techniques that leave a lasting impression. Crispin Porter & Bogusky has successfully created a rapport with notable industry players such as Domino’s Pizza, American Airlines, and BMW among others. It took Lori Senecal less than a year in office to oversee the completion of CP+B’s ninth global office in Hong Kong. Two years in office, a tenth office was opened in Beijing China, reports campaignlive.com. The cocktail of industry experience and competent professionals have seen the company garner a competitive advantage in the versatile global market.
Lori Senecal set off her career at various firms before getting the opportunity to work at McCann-Erickson. She later moved to the company’s main office in New York and served as the Global Chief Innovation Officer for McCann Worldgroup.
Lori left in 2009 and proceeded to take up a senior management position at Kirshenbaum Bond & Partners. Owning to her hard work and commitment to excellence, she was selected to be the CEO and president. The company thrived under her leadership and Lori was able to expand the workforce from just 250 to 900 employees.
In the course of her career at Crispin Porter & Bogusky, Lori received peer and industry recognition was named as one of the successful executives to watch in 2016. Alongside this, the company was also identified as Creativity Innovators of The Year.
Lori Senecal is a speaker and part of the 3% conference movement that was launched in 2010 with the aim of nurturing and advancing the talent of creative female directors in the country from just 3%. She is actively involved in the annual conferences, and the mentorship meetings held to enlighten the creative female directors. Read more about Lori on her official tumblr page.