Lime Crime Takes the UK

Lime Crime is a brand that mostly all make up enthusiast have become familiar with and grown to love. Their make up brand dates back as early as 2008. The brand embraced the unicorn as somewhat of a signature colors line in their brand which became very popular. Bold and beautiful colors that stand out is what this brand is known for, but the best part about this make up is that it is vegan friendly and cruelty free.

They also have certifications with The leaping bunny program and Peta. Therefore, animal lovers can feel confident that any and all contributions made to the make up brand for the purchase of make up will not contribute to the harm of any innocent animals. Its safe to say that its ok to be an animal lover and a make up lover too! No pun intended (lol). As the 10 year anniversary approaches from their debut launch of the brand’s make up line, they are making great expansions with in the United Kingdom and make up enthusiast in the area could not be more excited! Lime Crime has landed a prestigious spot in the high end Selfridge mall and their launch had a wonderful turn out with raving reviews. It looks like the brand is in the United Kingdom to stay and can be looked forward to as a make up staple there.

That expansion is probably much accredited to being acquired by Tengram Capital Partners mid year of 2018. The acquisition has allowed the expansion of the make up brand globally to a larger market and to solidify their brand in the beauty industry. With signature unicorn colors still showing through out the make up line, represented in lippies such as the diamond crusher. And let’s not forget their incredibly playful spin on the brush kits which are oozing with unicorn and fairy dust glow. As things go off for Lime Crime over in the UK without a hitch, it looks like they have much more to celebrate as their 10 year anniversary for their debut launch is fast approaching! Nothing but best wishes for such a versatile and incredible make up brand.