Norman Pattiz is the CEO of Westwood One, and he has worked quite hard at ensuring that the radio industry functions in the best way possible. This article explains all the things found in his new study that was commissioned to look over advertising sector, and there is a look at how he plans to use this information for future success. Norman has done quite a lot to make the industry better, and he will continue to do so for some time.
#1: What Is Westwood One?
Westwood One is one of the largest radio networks in the world, and Norman has built it up over many years.
He has ensured that the brand will continue to offer the best talk and sports radio in the industry, and he is searching for ways to ensure that the brand will serve everyone well. He wants the brand to offer something that the public does not have, and he derives his revenues from advertising.
#2: Brand Recognition
Brand recognition is quite important as it is what businesses need when someone hears their ads. The study shows that brand recognition is quite high with radio ads, and someone who is trying to make better advertising decisions will repeat their ads many times over.
The ads will help the customer remember something that they have heard many times, and it will help them when they simply need to be reminded that a company is in the area. The brands are recognized more often than not in random questions offered to regular listeners.
#3: Grocery Stores Do Well
Grocery stores have done quite well in the past, and they continue to perform well on the radio. Every radio ad that is created for the grocery industry offers a higher value to that company, and they may advertise their specials in commercials that will be easy for the customers to take part in.
The customers are accustomed to hearing from these brands, and they will shop with these companies often as a result.
According to Crunchbase, the radio advertising study from Norman Pattiz and his partners is showing how the advertising sector of radio works. The companies are making quite a lot of money from advertisers, and they must have a much clearer idea of how to manage these ads that they sell. The ad time may be used to the advantage of money companies as their brand recognition rises.
Learn more about Norman Pattiz: https://www.slideshare.net/NormanPattiz