Alexandre Gama’s Success Honored At Cannes

The Cannes Film Festival is one of the world’s leading destinations for filmmakers and advertising creatives to display their work and be honored by a prestigious panel of judges. Brazilian advertising legend Alexandre Gama has become one of the darlings of Cannes with 29 Golden Lion wins over the course of his career for himself and his impressive Neogama advertising agency; Gama made history when he formed Neogama in 199 and went on to win a Golden Lion with the fledgling agency in its first year.

The success of Alexandre Gama as a leading advertising figure with a global reputation was confirmed when he was the first Brazilian creative to be given the honor of giving a masterclass to attendees at the festival. The success Alexandre Gama has achieved over the course of his career has not been limited to Cannes and has seen him also awarded the honor of being the first Brazilian to head the jury at the London Film Festival. As the head of Neogama Alexandre has overseen a large level of success that includes the company being awarded the global advertising campaign of the year for 2016 for its work on the ‘Giant Rock’ Johnnie Walker range of ads.


Reverse Showrooming: Fabletics Takes Amazon to Task

In ye olden days, merchants filled their showrooms with products to entice passersby to open their purses and make a purchase. This was a time when shopping was a physical activity. People strolled store-lined streets to see what new offerings their local shops had available.


From local stores, retail moved inside to climate-controlled gatherings of stores of all types. Prospective buyers wandered the highways and byways of malls admiring merchandise and purchasing what they needed.


Recently, many of us have embraced electronic showrooms. We visit our favorite retailers virtually, select what we need and complete purchases without leaving the computer chair. We virtually window-shop, virtually try on clothing, and virtually redecorate.


Many of us do a great deal of our electronic shopping at the biggest shopping mall of all time: Amazon. Mother Amazon sells everything from milk to microwaves, from sofas to shoes. So dominant is Amazon that she controls close to 20% of the online clothing market.


Look out, Amazon, here comes Fabletics!

Fabletics is embracing and updating an old format to debut a new approach to fashion. Rather than posting a million pictures online and hoping you will stumble across something you will like, Fabletics is offering a subscription to their unique stylings. Become a VIP member and Fabletics sends you an appropriate new outfit every month, unless you tell them you want to skip a month’s delivery.


This is reverse showrooming. Rather than establishing themselves by opening a physical store and eventually capitalizing on loyal customers by extending the store online, Fabletics has begun as an online entity seeking loyal customers.


There are many benefits to VIP membership offered by Fabletics, but the foundation of the system is twofold. First, Fabletics has a nearly constantly-renewing array of fashion-forward apparel, so the look is always fresh and current. Part of VIP membership is an understanding of your personal style. By completing a short initial quiz and adding details to that data through returned and exchanged orders, Fabletics learns your style.


Fabletics uses this personal knowledge to curate a collection just for you. If your neighbor and you are both VIP members, there is little chance of you both receiving the same shipments for any given month. Fabletics creates your outfits from clothing that might not even be posted on the site. They use their knowledge of your color, activity and style preferences to create outfits that you will love.


The second pillar of their success is dedicated customer service. Fabletics clothing is high quality, current and unique. Fabletics seeks to please every customer with each monthly delivery. If you are not thrilled, they fix it by exchanges, store credit, replacements – whatever it takes.


This one-two punch of specialized quality and customer service, Fabletics is determined to entice and keep customers for years of happy shopping online and in the physical stores that are now opening.


By focusing on electronic sales and exceptional customer service, Fabletics is taking aim at Amazon’s 20% clothing market share. May the best merchandizer win.

Tammy Mazzocco and Her Real Estate Passion

Tammy Mazzocco is one of Ohio’s finest real estate agents. With over two decades of experience in the industry, she is the right person to go to when you need property in Ohio. Particularly, retail property. She is known for being fierce and matching her clients with properties that they thought impossible to find in Ohio. To purchase or sell property in Delaware, Licking, Franklin and Fairfield, do not hesitate to contact her.

Mazzocco joined the real estate industry in the 20th century. She knows the ups and downs of the market but has chosen to stay because of the fulfillment she gains from helping people own property. When Mazzacco first joined the industry, she worked as a mere secretary. However, by working for various companies and even getting licensed about 22 years ago, she has risen to be a mogul in the industry.

She attributes her success to good planning and research. Mazzocco held an interview with Ideamensch where she told them that she has gotten this far by always setting goals. He goes further to divide the goals into smaller objectives. This way, every day she always has something that she is trying to attain.

Mazzocco is excited by lead companies in the real estate market who give them contacts.

Last year marked one of the best years in her career, reveals The property market had received the biggest growth since the year 2005. 2015 was also a good year but not like last year. Even in December when sales start to go low, Ohio property sales went up. This means, that Mazzocco bagged a big one last year.