In the business world, companies tend to run away from the competition. There is no organization that has ever been interested in confronting the larger entities that have been exposing a company to unmatched competition in its operations. That is why Alejandro Betancourt wants to bring a different mentality at Hawkers. He wants the company to always be prepared to confront the biggest competitors that have been leading in industrial competition.
According to Alejandro Betancourt, Hawkers is not one of the leading organizations in the industry. It is seen by most people as a startup entity that is looking to create some influence in the market. Therefore, most of the observers are currently expecting the organization to make sure that it is looking for some of the essential ways to avoid the competition that will be brought towards the organization by other leading businesses in the market. However, Alejandro Betancourt does not want Hawkers to be treated as a startup organization that is supposed to yield from the competition that the leading entities have been bringing. He wants to ensure that the organization is changing and building its reputation in the industry as an organization that has been leading in the sector and which is ready to deal with the competition that other companies have been offering. This is something that can enhance the reputation of the company in the market and more
Alejandro Betancourt wants the company to confront the leading organizations that have some of the best competitive techniques. There is no doubt that the company will be required to use huge resources in dealing with such competition. The company will struggle to handle some major problems that other major organizations will bring about. However, with time, the company will be able to build its presence in the entire eyewear business.